The key element to getting your website found online is keywords. No pun intended, honest.
If you don’t have content then your pages won’t be found; that’s a given. But without the right keywords then you could be found for the wrong search terms.
But what are keywords?
Keywords are small amounts of text that relate to your overall content. So for example, if your website relates to gardening then your keywords might be ‘lawn care’. If you are focusing on gaining more local business then you may extend your keywords to ‘lawn care in Manchester’.
You’ll want to include this keyword several times in your article but there are some rules.
- Don’t over saturate your page with the same keyword – Google does not like this
- Only have one page on your site relating to each keyword
How do you find your keywords?
Your keyword should always relate to searcher intent. So it should usually read how you believe a potential client or customer would search on Google to find information provided on your website.
But if you’re inexperienced with this practice, how will you know which keywords are right?
You could begin by using Google autocomplete. When you search for something on Google it sometimes tries to autocomplete your search term based on how other people have been searching.
Another way is slightly more complicated but gives you more accurate results.
You will need Google Chrome for this but it’s well worth the time it takes to setup.
Once Google Chrome is installed, you will need to install an extension called Keyword Surfer.
You’ll then see a small logo to the right of your address bar in Chrome. It’ll look like this:
Clicking this logo will active the service which will give you an idea on how many searches there are per month based on your search term. Be sure though to set the app to your correct country.
Here’s an example of how things look if you search for lawn care.
With this example, around 4,400 people per month are searching for lawn care in the UK. If you were to pay for Google ads then your average cost per click would be $2.13.
You can keep searching using different keywords and find the most popular which relate to your webpage.
Play around with a variety of different keywords, write great content and see if any start to rank on Google.
In other posts we’ll talk about how you can optimise your content even further.