Responsive web design and layouts

Have you ever heard of how supermarkets place items on certain shelves to encourage purchases? The same works for websites.

The way content is laid out on any website doesn’t just affect how many people read the content – it also affects if they choose to stay and make an enquiry, or if they choose to move on and look for a competitor instead.

Content also needs to be designed in a responsive way. This means it resizes to fit all devices and is easy to read.

Content that converts

Is your content written well enough to get picked up by the big search engines such as Google and Bing? Will it rank well amongst all your competitors?

If your content does bring in the visitors, what percentage is converting? Is your website set up correctly to track enquiries? Can you find out which pages are performing well?

If your website isn’t converting many of your visitors then talk to a web designer who can do this. Do you have large calls to action, placed correctly on the site? Are your menus set up well enough to easily find contact details? Is your website fast enough to ensure users don’t give up in finding the right information?

If your designer doesn’t have the experience, chances are they won’t convert your visitors.