Advertising on the internet beats any form of traditional ads, hands down.
If you’re spending money on flyers, bus adverts, billboards or sponsorship deals then the below may help.
What are the advantages of PPC?
How can you make the most out of advertising on Google, Facebook, Bing or other online portals?
You can niche down on your audience
Want to target people within a 10 mile radius of your office? No problem. How about those who are interested in investment news? Easy. You can break down your audience using almost any criteria, including age, gender, likes and interests, employment and more.
You can set your own budget
Pay as little or as much as you want. The catch? The more you pay, the more you are likely to appear on search results or in social media feeds.
You can track if it’s working
How do you know if someone has read your flyer posted through their door? You could include a message to quote but it’s not guaranteed that they’ll remember to do so.
How do you know your ads are working? Any platform tracks exactly how many people have seen the ad and how many people have clicked it.
Want to go one step further? Ensure your website analytics are set up and you can see which pages on your website they click through to and where they submit an enquiry or drop off entirely.
Start or stop at any time
There are no contracts when it comes to PPC advertising. Start or stop at any point depending on the time of year or your budget.
You can retarget
Not getting the response you expected? Retarget with a different audience and see if things improve. Better still, split test your ads by running two at once with the same audience. The one that gets the most clicks will be the right message for your marketing strategy.