What is SEO and how does it work?
Search Engine Optimisation (SEO) is a complex process. Google is the largest and most used search engine and they never reveal their ranking secrets.
Through extensive research, a list of elements in Google’s ranking system has been produced, although this is changing almost on a daily basis. As an SEO expert, I ensure all client websites are kept up to date with these ranking changes.
The core elements of SEO include content creation, mobile device and loading speed optimisation, backlink creation and more.
We also have to look at searchable keywords. As examples, they may look like ‘mortgage broker Nottingham’ or ‘estate agent in Derby’. These have to be carefully researched to provide the best ROI and result in the most leads.