Is your content written well enough to get picked up by the big search engines such as Google and Bing? Will it rank well amongst all your competitors?
If your content does bring in the visitors, what percentage is converting? Is your content written in a way to direct them into a sales funnel which brings in money to your business? Is your website set up correctly to track enquiries? Can you find out which pages are performing well?
If your website isn’t converting many of your visitors then talk to a web designer who can do this. Do you have large calls to action, placed correctly on the site? Are your menus set up well enough to easily find contact details? Is your website fast enough to ensure users don’t give up in finding the right information?
If your designer doesn’t have the experience, chances are they won’t convert your visitors.